Are you looking for alternative and creative ways to promote your business? Does it have to be low-cost, yet highly effective? Then you have probably come across sticker marketing before.
Maybe you weren’t really sure what to think of that – stickers? For your business? Surely those sticky things are for children and collectors only?
Well, we are here to change your mind and introduce you to the world of sticker printing. We have collected four reasons why your business absolutely needs a sticker marketing campaign.
Below, you will find out how powerful stickers are and how you can use them in your business. Are you ready? Then let’s jump in.
1. It’s cost-effective
Stickers democratize marketing. Especially when you order them in bulk, which we recommend, you will only pay a few cents per sticker.
This makes them a real option, no matter the size of your business or budget. The beauty about custom printing is that you will only pay for the material used; not the design, the colors, or the cut.
Even if you are on a very strict budget, there are plenty of options to choose from to create the perfect look for your campaign. Many sticker printers even offer free online design tools. Using these, you can create your own artwork without any design expertise.
2. It’s easy
Not only is ordering stickers easy, using them is too. After you receive your custom beauties, all you have to do is stick to it.
This can be as simple as packaging or quality seals for your packages, custom labels to brand your products, or die-cut stickers to hand out at business events.
A sticker marketing campaign does not have to be complicated. Instead, stickers can be an easy add-on to your already existing campaigns. Since they are physical products, they enable you to cater to offline channels without any hassle.
3. It makes you stand out
Stickers are colorful and creative. They are meant to be seen. No matter if you use them on your products or for offline tagging, they will make your business stand out.
Despite their power, not many businesses invest in stickers. But the ones who do, reap the rewards. If you are interested in a sticker success story, read up in Reddit’s history: they only ever spent $500 on advertising, but all of that on stickers.
Stickers also keep you flexible. Whereas your competition has a longer lead-time to change their product packaging, you can switch yours up easily by simply getting a new set of stickers.
4. Everybody loves stickers
This might sound too easy, but it is true. Especially, free stickers fly under the radar. We do not see them as advertising, but instead, perceive them as gifts.
This activates a whole host of psychological and emotional reactions. One of them is called the reciprocity principle. It means that when we receive a gift, we feel indebted and want to return the favor. Such a favor can turn into a repeat purchase or positive word-of-mouth advertising.
What does that mean for you? Use this power and add free stickers to every order. Be sure to make them branded, so customers automatically generate additional exposure when they use your designs as laptop stickers.
And those are four reasons why you should not sleep on the power of stickers and include them in your marketing. Are you ready to try them out? Then let us know in the comments below. We cannot wait to hear from you.
