It is not yet certain when salons would fully be opened as a result of the UK national lockdown. As a result, lash artists and salon owners are having to find ways to remain active and be prepared for when the salons can open again, as once they do, there’ll be a huge influx of client demand that they’ll adhere towards.
It is important to be ready for this impending demand and salon owners can begin to remain prepared by ensuring that they have all the popular items ready as part of their sock inventory for the busy schedule, which could include product items such as Flawless Lashes’ eyelash serum
This article now takes a look into some of the popular eyelash trends currently during lockdown and how eyelash artists can refine and harness their skills in preparation for once salons open again.
Lash Serum
During the lockdown, compared to the same months in previous years, searches for lash serum rose to 150 percent. We can confidently conclude that eyelash serum is a perfect up-sell. Many clients would like to be able to care for their lashes during an important engagement, and it is not yet certain when another lockdown will occur.
In addition to showing that you care for your clients even when you can’t see them, keeping lash serum in stock to offer to your clients will also increase your revenue.
Pre-Made Fan Lashes
There could be a huge influx of calls from clients wanting appointments when salons reopen. Pre-made fan lashes could be a saviour to lash artists everywhere.
Pre-made fan lashes are faster to apply while allowing more appointments in one day. However, it’s worth noting that there are only so many hours in the day and you don’t want to turn clients down and lose them to competitors.
M Curl Lashes
You need to brush up on M curl lashes If you’ve been out of the loop due to lockdown. Thanks to the easy fan and amazing results of M curl lashes, clients and artists are going mad for them. These are the latest trend and Innovation in lash extensions.
Kim K Styling
Many people love a bit of Kim K styling. You could be missing out on a lot of revenue if you aren’t well trained in this style, so make sure you are. This look is the most commonly asked for style, and still iconic.
Lash Lift
It is time to get new ones if your lash lift tool or lash lift comb is starting to get worn out. The lash lift is one of those treatments that will never go out of style. They are cheaper and quicker than the regular lash extensions and they can last even longer than lash extensions if cared for properly.
Becoming Productive During Lockdown
It can be disheartening sitting at home all day and feeling unproductive. After placing orders and doing a thorough stocktake, what’s next? Instead of just sitting at home doing nothing, you could help your business by doing some certain things that will keep you mentally strong, and active.
Here is a brief overview of what you can do to stay productive during the lockdown as a lash artist:
Be Organized
The importance of being organized can’t be swept under the carpet, not only as a lash artist but in everything we do. Now as a lash artist, it is time to organise your salon; is that big pile of paperwork in desperate need of filing? Do you know where everything is? How are your tools looking?
Something as simple as storing your jars for tweezers and brushes that match the colours of your salon make it easier to find everything, as well as make a huge difference to the aesthetic.
Improve Your Brand
You will boost your brand by committing to your social media pages, an overhaul of your website, having a new coat of paint in the salon, and generally giving your business a makeover. Your brand is what can make or break your business, and sets you apart from the competition.
Become Perfect By Practising
Keep practising your art whether it’s on yourself or a member of your household. You don’t want to forget what you already know during the lockdown. Even the most skilled artist still has room for improvement. consider taking a new eyelash extension course if there are any gaps in your knowledge.
You’ll have your business thriving again in no time if you do everything within your power to make the most of your time in lockdown.
This period will pass, and we will all return to our normal lives. Keep the faith. That will be the advice to all lash artists.
