Promotional videos are not just for companies anymore. They’re now being used by musicians, authors, and even bloggers to get their messages out there. A promotional video is a short film that showcases the skills of the person or company it’s promoting.
It tells viewers what they can entertainingly expect from them while showing off what makes them unique and interesting. But how do you make one? What should be included? How long should it be? You’ll find answers to these questions and more in this blog post.
How Do You Make One?
Making a promotional video is not as hard as it seems. You can seek help from a corporate video production company to guide you. You don’t need to be a professional filmmaker or have expensive equipment. Most of the time, all you need is a good idea and some basic tools. Here are a few tips on how to make a promotional video:
1. Start by Coming Up With an Idea
Think about what you want to promote and how you can present it in the best way. Write a script that includes all of your information. Make sure everything is concise, clear, and easy to understand while still entertaining enough for viewers to stay engaged with it. Use simple editing software like Windows Movie Maker or iMovie to put it together. You can add text, music, and transitions to make it more professional-looking while still staying within your budget.
2. How Long Should It Be?
The only consensus seems to be that you need to capture the viewer’s attention from beginning to end to be successful. Your video should be between 60 and 90 seconds long. Anything longer than that, and you run the risk of losing viewers’ attention.
3. Keep it Simple
Only include essential information in your video so that viewers don’t get overwhelmed or lose interest. Film a good quality video that showcases your skills and personality. Make the video about you, not just what you’re selling. Don’t forget to add a call to action at the end. This is where viewers are given instructions on how to learn more or get in contact with you. It could be as simple as “check out my website for more information” or “like and share my video on social media.”
4. Don’t Overdo It
A promotional video is not the place to go overboard with special effects or other types of decorations. Keep things simple, so viewers are more likely to remember you for your content, not how flashy everything was in your video. You should also stick to one main idea, not combine too many different things into one video.
Make sure you’re posting your promotional video on the right platform. Videos posted to Facebook and Instagram will be viewed by more people than those sent via email or just put up as a link online. YouTube is also an excellent resource for sharing videos with viewers all over the world.
In summary, promotional videos are a great way to get your image and message across in an entertaining, engaging, and professional-looking way. They provide value for viewers by delivering relevant information while still showing off what makes you unique as the person or company creating it. Just remember to keep things simple and post them on the right platforms for maximum viewership.
