The ZENYARA Estate, produced and programmed by CMG, Corso Marketing Group, hosted incredible programming to dominate weekend 1 surrounding the Coachella music festival. With TAO Desert Nights presented by Jeeter to two consecutive nights of programming led by CMG with Framework, including Saturday night’s Deserts Dreams featuring Rufus Du Sol and Sunday night’s Keinemusik, with a slew of talent in attendance from Diplo to Becky G to G-Eazy to Post Malone.
Friday, April 14 kicked off with TAO Desert Nights presented by Jeeter with a DJ set by Ariel Vromen followed by a headlining performance by TALE OF US featuring a captivating drone light show by Jeeter for a major wow moment over the impressive estate, with partners Casamigos, Kettle One, and CMG. The various elements of the 70 acre grounds were transported into experiences for the guests, such as Jeeter Beach, Kraft Heinz ketchup late night snack station which kept the crowd fed all night long, Evian water experience, and Urban Outfitters immersive pop up. Talent in attendance included Diplo, Bia, Becky G, Christian Combs, Alesso, Diddy, Luka Sabbat, Alesso, Draya Michele, Charly Jordan, Alex Pall from The Chainsmokers, Madison Pettis, Suede Brooks, Post Malone, Saweetie, G-Eazy, Olivia Culpo, Jozzy, Jenaye Noah, Quincy Brown, Metro Boomin, and more.
Dedicated to lit experiences and high vibes, presenting sponsor Jeeter designed and executed an over-the-top experience for guests throughout the event. From the moments guests entered they were transported to a “Higher” place with a nod to Ancient Egypt. The custom activation continued into the event with Jeeter Boat Tours on the interior lagoon and the “Pyramids of Jeeter ” a one-of-a-kind pop-up which offered guests a space to lounge and spark up. A follow-up to last year’s emotional drone show, Jeeter expanded to 500 drones, creating a festival memory not soon to forget. The #1 pre-roll cannabis brand in the US, Jeeter has built a loyal base of cannabis fans in California, Arizona, Michigan, and beyond through its commitment to a top-notch, 360 product experience. At the sprawling private ZENYARA estate attendees explored a multitude of activations including a makeup and accessories after-hours glam bar and photobooth activation presented by Urban Outfitters and FujiFilm. Luke Aikins and Sean MacCormac of the Red Bull Air Force team sky dived into the party and skimmed across the water to land on the beach at Zenyara.
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To keep attendees fueled all night, Kraft Heinz brands Heinz and Philadelphia provided late night bites including Thai BBQ Chicken Satay with Heinz 57 Collection™ Chili Pepper Crunch, Triple Grilled Cheese Sandwiches with Heinz 57 Collection™ Truffle Infused Honey and Hot Chili Infused Honey, Philadelphia® Cheesecake Mousse, and more. Casamigos once again returned to TAO Desert Nights where invitees sipped on specialty Casamigos cocktails from their one-of-a-kind bar. Guests also enjoyed beverages from Heineken Silver, Rémy Cointreau, Mount Gay Rum, Botanist, Fever Tree and Ketel One. Guests stopped by evian’s Club Hydration (featuring evian Sparkling Water) – the premier destination to maintain their sparkle to keep the celebration going all night long.
Photos: Courtesy of TAO Group Hospitality / ZENYARA/CMG
