Floor graphics are an unexpected way to catch customers’ attention. They are both functional and aesthetic, allowing you to communicate your message and create an environment.
Unlike traditional posters or signs that obstruct your space and have limited placement options, floor graphics optimize unused space. From directing people through your store to providing social distancing guidelines during a pandemic, these signage solutions can serve a variety of purposes.
Promotion
Floor graphics are a great way to promote your business, events, or special offers. They can be placed on a variety of surfaces, including tile, vinyl, and indoor concrete. However, it is important to note that these graphics are not safe on painted plywood or unfinished wood, as the adhesive cannot bond well with these materials.
Unlike traditional marketing tools, floor graphics can grab customers’ attention by putting your message right under their noses. They can be eye-catching with bright colors and contrasting images or have creative shapes that make your business stand out in the crowd. In addition to catching customers’ attention, floor signs can also provide useful information that helps customers understand your product or service. This can lead to increased sales and customer satisfaction.
According to research by Point of Purchase Advertising Institute, 64% of shoppers notice and engage with a highlighted product area using a floor graphic. In addition, POPAI has found that shoppers who stop to engage with the featured products stay longer in the area and that sales are boosted by 17%.
Floor signage can also help you increase product pairings and add-on sales by directing customers from one area to another. For example, if you’re selling coffee mugs and pots in the garden department, you can use floor signage to direct customers to Scott’s Miracle-Gro gardening products to boost your revenue.
Another way to use floor graphics is to place them near the checkout line to encourage last-minute impulse purchases. Five out of six Americans admit to making at least one impulsive buy, and these purchases can be a significant source of revenue for your business.
The best part about floor signage is its flexibility. They can be easily removed and replaced, which makes them perfect for promoting a single event or a month-long campaign. Additionally, they’re a cost-effective alternative to hiring a professional photographer to capture high-quality imagery. With some planning, you can create a memorable and effective advertising campaign to help your business grow.
Directions
Whether your business needs to provide directions or promote products, there is a way to get your message seen by customers. Floor graphics have become a popular advertising solution for both big-box retailers and smaller businesses looking to attract attention with an eye-catching message. Depending on the application, they can be temporary or permanent and are typically printed on durable vinyl with a clear adhesive that is easy to clean.
Directional floor graphics are a great way to direct traffic to specific areas within your business, especially for larger organizations with multiple departments or facilities. These can be placed at intersections of hallways or outside the entrance to the building, helping visitors quickly find what they need. They can also be used at events to help people navigate the crowds and prevent congestion.
The placement of directional floor graphics allows you to communicate information in places where traditional signage is either obscured or difficult to read. For example, a large casino may have directional floor decals in the lobby that lead to different elevators to help guests locate where they should be going. This will save time for employees trying to answer questions and increase efficiency by allowing people to find the right area more easily.
In retail stores, directional graphics can be placed in aisles to indicate the best path through the store, reducing customer frustration and increasing sales. They can also be used to highlight specific products or promotions that would draw the attention of shoppers, such as a “50% off” sale.
Graphics that are viewed by people moving through an area or while standing still require careful design to account for the viewer’s perspective. It is helpful to elongate text and other elements, particularly in the case of directional graphics, to compensate for the unusual viewing angle that people will be looking at them from.
Using vibrant colors and creative shapes to grab attention, floor graphics are a unique advertising method that can be utilized in many ways. Creating a custom graphic will help your brand stand out from the competition and connect with customers in an effective, memorable way.
Safety
Floor graphics are not only an effective way to advertise a product or service, but they can also help keep customers and employees safe. During the COVID-19 pandemic, many businesses used floor decals to communicate safety protocols and instructions that were otherwise difficult to convey with traditional signs or posters. In addition, floor graphics are an excellent way to promote new products or promotions in stores and can help increase customer awareness about your company’s values.
If you have a lot of items in stock that you want to sell quickly, use floor graphics to draw attention to them. This will help them move off the shelves and into customers’ carts before they expire or become outdated. In addition, you can also use them to draw attention to limited-time sales or discounts. Retailer floors offer free, unobstructed advertising space that can be easily optimized with floor decals.
While traditional signs and posters occupy valuable wall space and can be easily obstructed, floor graphics can take advantage of unused space and create a sense of discovery for your customers. They are also more durable than paper or plastic and can withstand frequent foot traffic. Durable floor graphics are ideal for high-traffic areas where customers linger, such as checkout lines and lobbies.
Many organizations have large buildings with multiple departments that can be confusing to navigate. Floor decals at hallway intersections can speed up operations and provide clear directions to departments. In addition, they can be used to enhance crowd flow at events and make the experience more enjoyable for visitors.
Whether your business uses vinyl or other materials for its floor decals, the most important step is to ensure that the surface is clean and dry before applying them. Dust, dirt, moisture, and cracks will compromise the adhesiveness of your graphic and can lead to premature wear. A good printing company will test your decals on a small area of the floor before putting them into use, and they should be applied carefully to avoid air pockets or wrinkles. It’s also a good idea to use a squeegee after applying it to smooth the decal and ensure that it is completely adhered to the surface.
Education
Floor graphics are a clever, original way to grab attention and communicate a message. They aren’t the first place people look to find graphics, but they are one of the most effective ways to stop people in their tracks and pique their interest. They’re a great option for businesses highlighting their branding, announcing events and promotions, or giving important directions.
For example, a sports arena or other broadcasting venue may use floor graphics to promote its brand and highlight its current sponsors. They can also help guide customers to their desired destination while maximizing crowd flow.
In retail settings, they can highlight specific product categories or new products, making them a valuable part of visual merchandising. This type of advertising can encourage impulse buys and boost revenue. It also helps educate customers on the features and benefits of your product, leading to a more confident purchase.
They can highlight the company’s achievements and history, allowing customers to connect with the brand more personally. They can also promote upcoming events or other promotions, increasing customer awareness and encouraging people to visit the business.
For safety reasons, floor decals can be used to remind customers of important health and hygiene practices. This type of signage is especially helpful during the COVID-19 pandemic, guiding people to proper hand hygiene stations and reminding them to stay away from infected areas.
Floor graphics can be printed on a variety of substrates, including vinyl, indoor concrete, and outdoor concrete sidewalks. They aren’t recommended for painted wood surfaces, as the adhesive on a vinyl floor graphic can have trouble bonding to them.
Depending on the environment and usage requirements, they can be produced as short-term or long-term decals. Regular maintenance, such as cleaning and inspection for wear, can extend the lifespan of your floor graphics. Whether your business is large or small, the potential applications for floor graphics are endless. They are a cost-effective and effective way to get your messaging out in front of customers. To learn more, contact us today. We’d be happy to discuss your options and create a custom quote for you.
