Check out our interview with Newport Beach luxury real estate agent Brad Bankenbush.
A solid background in direct sales, enhanced by comprehensive marketing experience and formidable negotiation capabilities, has shaped Brad Bankenbush into one of Orange County’s most well-rounded real estate professionals. With the backing of The Altman Brother‘s Team and his all-encompassing skills pertaining to the business, he has resulted in an impressive accumulation of clients, all of whom have reaped the benefits of Bankenbush’s broad scope of knowledge and tireless 24/7 work ethic. Bankenbush, a firm believer that product knowledge is key in any sales transaction, is an expert when it comes to custom homes in the Orange County coastal area. With the combination of his familiarity with the nuances of each neighborhood in Newport Beach, he’s confident that his services are unmatched. This specialized knowledge is complemented by his work ethic and personable, family-like attitude toward every client.
Follow Brad @brad_bankenbush
Describe yourself in three words.
Competitive, diligent, and personable.
We would love to know more about your career journey. How did you get your start in real estate?
My real estate journey began as an assistant for a top producing agent. Prior to that I had a background in direct sales, complemented by marketing experience. All I knew is that I was good with people and numbers. I joined a small brokerage in Tustin called Seven Gables, and with their mentorship, I transitioned to coastal luxury real estate. Once I joined Douglas Elliman in Newport Beach and had the tools to properly serve my clients and build relationships, I slowly evolved into one of Orange County’s well-rounded real estate professionals.
Let’s talk about real estate and the Altman Brothers. What sets this company apart from others in a very busy and competitive market?
The Altman Brothers Team stands out due to our global marketing reach, PR outlets, TV exposure on Bravo’s Million Dollar Listing LA, our vast VIP network, and a commitment to unparalleled client service. We bring a unique blend of local knowledge with global recognition, making us leaders in a highly competitive market here in Newport Beach.
How is working with the Altman Brothers, and what have you learned from them?
Working with the Altman Brothers and Josh Altman has been incredibly enriching. I’ve learned invaluable insights into negotiation, networking, and providing top-notch client service. Their mentorship has played a pivotal role in my recent growth.
Tell us about the real estate market after the pandemic in Orange County or LA. How do you think this has affected or will continue to affect the market, and do you think now is a good time to invest in real estate?
The post-pandemic real estate market has shown resilience, and Orange County remains an extremely attractive area for many. It’s safe, great weather, top-notch shopping, top schools, accessible airports for travel, and great lifestyle with the harbor and restaurant scene. The demand for homes here persists, making it a favorable time to invest, as it’s still undervalued in my opinion.
How do the real estate preferences and trends among celebrities differ from those of regular clients, and how do you accommodate these unique needs?
Celebrity clients often seek privacy and unique features. Understanding these preferences is crucial, and I tailor my approach accordingly, ensuring a discreet and personalized experience.
Dealing with high-profile clients must come with heightened concerns for privacy and security. How do you ensure the confidentiality and safety of your celebrity clients during the real estate process?
Confidentiality is paramount. I employ stringent measures like off-market showings, NDA’s, while working with trusted professionals and maintaining a discreet process to safeguard the privacy and security of my celebrity clients.
In what ways does the fame of your clients impact the real estate transaction process, and how do you navigate these challenges?
Fame can introduce complexities, PR outlets and media but clear communication and a tailored approach help navigate challenges. Building trust and understanding the unique aspects of each transaction contribute to successful outcomes.
Based on current trends, what are your predictions for the real estate market in 2024, especially concerning property values, buyer demand, and inventory levels?
Predicting precisely is challenging, but if current trends persist, I anticipate stable to increasing property values, continued buyer demand, and a shortage of inventory levels in 2024. With rates hopefully coming down.
How is advancing technology, like AI and virtual reality, changing the way real estate transactions are conducted in 2024? Are there new tools or platforms that have become essential for buyers and sellers?
Technology continues to transform real estate. I sold a home in Laguna Beach for over $11 million using virtual tour goggles where the perspective buyer was able to walk through and picture the renovated home once completed. AI and virtual reality enhance property viewing experiences. However, most of this technology has not taken away from the human aspect of selling real estate that all our client’s seek.
Any advice for entrepreneurs or real estate agents that want to follow your steps out there?
Stay committed, continually educate yourself, build strong networks, and prioritize client relationships. Embrace challenges as opportunities for growth, and success will follow.
For you, how is it different from the real estate market in Orange County to the one in Los Angeles or in the US?
Each market has unique dynamics; Los Angeles has seen a slow in the high-end the past year with all the state regulations and tax ordinances. Where Orange County continues to thrive with low inventory and other California city residents seeking to live here. Few places I’d rather live than Newport Beach.
What book should every entrepreneur read?
“The Art of Negotiation” by Michael Wheeler – essential for mastering negotiation skills in any entrepreneurial endeavor.
What is the key to your success?
A combination of in-depth market knowledge, unwavering work ethic, and a commitment to building lasting relationships with clients.
What was the hardest career decision you ever had to make?
Only working with the clients that I enjoy working with as opposed to spending time and energy with those that suck the life out of me. That required a significant mindset shift, but it proved pivotal to my growth.
How do you manage a very busy work life while still giving time to your family?
A lot of times it blends because I enjoy my work and so do my friends and family. There are certain days where I turn off my phone and make sure I am present in the moment.
Define Orange County in 3 words.
Opulence, vibrant, and undervalued.
If you could start all over again, what would you do differently?
I believe every experience contributes to growth. While there might be lessons learned along the way, I embrace my journey and wouldn’t change a thing.
As a popular real estate agent and entrepreneur, you are followed by so many people. How do you feel about the pressure to always do the right thing and encourage people to follow their dreams?
It’s a responsibility I take seriously. I strive to lead by example, staying true to ethical practices, and encouraging others to pursue their aspirations with integrity.
What is fun and rewarding about what you do? And what’s not?
The joy of finding clients their dream homes and navigating successful transactions is immensely rewarding. However, the challenges lie in the unpredictable nature of the market and managing client expectations.
Can you name a few of your celebrity clients?
Client confidentiality is paramount, but I’ve had the privilege of working with notable figures in the entertainment industry.
Who will be on your bucket list to work with?
Joe Rogan.
If you were a book, what would be the title of the book and why?
“Elevate: Navigating the world of Real Estate Sales” – encapsulating my journey and the drive to constantly elevate standards in the industry.
How would your best friend describe you?
Competitive, loyal, and always up for a challenge.
What is your own definition of happiness?
Enjoying every aspect of life, no matter the ups or the downs.
What is next for Brad Bankenbush in 2024?
Continuing to expand my real estate business, building my team, fostering strong client relationships, and enjoying the process.
Something people don’t know about you.
I have a passion for Formula 1 racing, find it intriguing in the meticulous process of engineering that goes into the sport.
Who was your role model as a child?
My parents were my role models, instilling values of hard work, integrity, and the importance of being humble while on your journey.
If you could meet someone living or dead, who would it be and why?
I would love to meet Michael Jordan for his visionary approach to business and insights.
What is your favorite healthy food?
Cava bowls with Hummus, Quinoa salad with fresh vegetables.
And your favorite cheat food?
Steak, baked potato and a nice glass of wine.
What would be a deal-breaker on a first date?
I’m married so I’m glad I don’t have to think of that anymore.
Which project is still on your bucket list?
Spearheading a development project that seamlessly integrates luxury, lifestyle, and real estate.
In five years from now, where do you see yourself and your career?
Established as a leader in the OC real estate industry, continually pushing boundaries to redefine the client experience.
What is your favorite song to belt out in the car or for karaoke?
“Ain’t that Some” by Morgan Wallen.
Do you support any charities?
Yes, I actively support the Children’s Hospital of Los Angeles.
What do you like to watch on TV?
I enjoy watching Sports documentaries that provide insights into various sports and Laker games.
Where can we follow you?
Instagram: brad_bankenbush
