Get ready to toast with the Punk Princess herself! Avril Lavigne, a versatile artist who has garnered eight GRAMMY® Award nominations and achieved multi-platinum success, has made her first ever venture into the world of spirits. She’s teaming up with BeatBox, the makers of the “World’s Tastiest Party Punch”, to introduce her unique Pink Lemonade flavor with an impressive 11.1% ABV. Lavigne’s special edition package will be within reach at a myriad of popular retailers nationwide, including but not limited to 7-Eleven, Kroger, Circle K, Casey’s, QuikTrip.
The collaboration between BeatBox and Avril is an exciting new chapter in their ongoing “Creator Series,” a clever initiative that pairs the rapidly expanding ready-to-drink cocktail brand with global icons, crafting one-of-a-kind flavors and packaging that can be found across BeatBox’s extensive retail landscape.
Loyal fans have the chance to score big. Lavigne aficionados around the country will be granted the opportunity to enter contests to win signed merchandise of the much-loved artist from their preferred retailers. Retail activities will be amplified with custom displays featuring Avril, life-sized cutouts, and an enticing national sweepstakes with a chance to meet the punk pop queen herself in person. Avril Lavigne continues to bask in the spotlight with an impressive following of over 100 million on social media, eight Grammy nominations and six World Music Awards to her name.
Speaking about the collaboration, Avril stated, “The partnership with BeatBox felt right from the start – I have never come across a brand that was as committed to providing their fans with a truly memorable experience, specifically pegged to music, than the BeatBox Team.”
As one of the fastest rising stars in the RTD sphere, BeatBox Beverages are currently sold in over 45,000 locations, promising to serve up a spirited taste of Avril’s Pink Lemonade punch to fans and cocktail lovers nationwide.
