Celebrity Hair Stylist Ruslan Launches “LEV” with poolside event in Hollywood Hills

Renowned Celebrity Hair Stylist Ruslan recently announced the unveiling of his ethically produced, high-end hair extension range named LEV, at a grand event located in the Hollywood Hills.

Ruslan Nureev, in collaboration with Merria Dearman, a seasoned hair stylist and expert wig maker, has meticulously designed this new eco-friendly range. LEV comprises a set of nine unique clip-in extensions, available in eight exquisite shades. Ruslan has aptly named the brand LEV, a nod to his Russian roots, signifying ‘Lion’ in Russian, and ‘Lion and Heart’ in Ukrainian.

To officially introduce the brand and its eight distinctive styles, Ruslan organized an exclusive event on July 15th in the Hollywood Hills. Coinciding with his e-commerce website’s debut, the LEV collection is now accessible for purchase. The customizable set, varying in price between $1200-$1600, can be found at https://www.levextensions.com/.

Ruslan, a revered celebrity hair stylist whose clientele includes prominent figures such as Elsa Hosk, Shanina Shaik, Kylie Jenner, Alessandra Ambrosio, Jessica Alba and Priyanka Chopra, is now expanding his empire with LEV. The new range, focusing on ethically sourcing and sustainability, was a crucial step for Ruslan. He aimed to provide the highest market quality while adequately compensating the women from whom the hair originates.

The grand launch event witnessed a stellar turnout of models, influencers, and beauty industry bigwigs, including Livia Pillmann, Lily Benardout, Chanel Stewart, Bailey Clark, Hoda Elkoussa, Caitlin Lawson, Oliver Trevena, Madison Brodsky, Sergio Farias, Rose Rosenfeld, Laken Romine, Georgia Ball, Hannah Linderman, and many more. The event took place at a luxurious estate, boasting breathtaking views of Los Angeles, with Pizza Girl’s guest chef and founder, Caroline D’Amore catering.

Cocktails from El Cristiano ultra-premium tequila and Hollywood Vodka were served, along with Caliwater cactus water and Essentia water, adding a refreshing touch to the poolside party.

Photos: Courtesy of BFA