Fonts are one of the most important things to consider when branding your next event. It’s not just about what they look like, but also how they make you feel – and this is going to be a major factor in telling your brand story. Here we’re going to show you how to choose cool fonts that will help give meaning and value to your event’s story.
The following are some key points to consider when choosing fonts for your next event:
1) What is the mood you are trying to create?
Think carefully about your event and what mood you want it to convey. The letter fonts you choose will play a big part in creating the right atmosphere – so think carefully about whether they should be high impact or understated, fun or formal, classic or contemporary, etc.
2) Font styles communicate keywords and values
As well as getting an overall feeling for your event, you’ll also want to convey the keywords and values that can help tell your story. Think about what your venue is like, who the audience is, and the overall image of your brand.
3) Spacing
Sometimes font spacing isn’t always standard, so it’s a good idea to check before settling on a final font. A good rule of thumb is to use the same spacing on your event branding as you would on a business card so that it appears professional and consistent.
4) Stick with one font style
It might be tempting to use different types of fonts to create variety, but this can be confusing for the reader. Using just one font style will make your event branding simpler and more effective.
5) Think about legibility
Your logo is important, but you can’t expect people to remember or understand what it means if they can’t read the words! Make sure your event name and key information are clear and easy to read, even from a distance.
6) Don’t forget about translation
If your branding is going to be displayed in different languages, you’ll need to make sure the fonts work in both English and whatever other languages you’re using. Brands like Microsoft give you tools for checking how your font will render in other scripts, so it’s always worth having a play around before settling on the final version.
7) Consider using a font generator
If you’re having trouble creating something that works for your brand, don’t be shy about using a font generator. Lots of websites offer this service – just type ‘font generator’ into Google and you’ll find all the help you need! You can also check Creative Market for fresh and unique fonts.
8) Get inspiration from others
You can learn a lot by looking at what other people are doing – check out Facebook pages for other event planners, take note of the fonts they’re using, and why you think they work.
9) Don’t forget about print!
Many font options aren’t available for printed pieces like business cards or flyers, so it’s always worth checking what your options are before settling on something final. It’s not much use choosing an amazing font if you can’t use it!
10) Don’t use copyrighted images
If you’re planning to use images in your logo, don’t just Google the image and copy it! You can get into legal trouble by not attributing or crediting images. The font world isn’t quite so strict though – which means you have plenty of options when it comes to free fonts!
11) Be confident
If you’re not sure sans serif or serif font is right for your brand, ask a friend or colleague what they think. You have the final say on which fonts work best with your event branding – so don’t be afraid to go with your gut!
12) Be consistent
If you’ve already settled on a font, it’s good practice to stick with it throughout your event’s branding. This will make sure everything appears professional and cohesive, which is especially important if you’re working with print materials like business cards or flyers.
13) Keep things simple
It can be tempting to opt for something ornate or elaborate for your event branding, but it’s important to remember that you’re trying to convey a message – not writing an epic novel! Keep the font easy-to-read and remember that simplicity is often the best option.
14) Consider your audience
Think about who will be reading your event branding and what they like. If you’re targeting younger audiences, it might not make sense to use a formal script font – even if it’s an ideal option for your business!
Bottomline
Fonts can be a lot of fun, but they’re not an excuse to get carried away! Think about what you want your audience to take from your event branding and how fonts can help bring this message across.
It’s also worth noting that we offer free printable templates for all of our designs – which means having great event branding is as simple as visiting our website and downloading!
A great font should fit seamlessly with your event branding – so make sure you choose one that really works for your brand.
