Check out our interview with super popular YouTube kidfluencers Vlad and Niki form the “Vlad & Niki” channel.
Since launching on YouTube in 2018, the “Vlad & Niki” has attracted more than 182+million subscribers worldwide, 69+ million subscribers to their English Channel and 99+ billion views, while averaging five billion monthly views on 21 channels and translated into 18 languages. Each episode is produced with a creative mix of live action, animation and music to create comedic videos for the preschool demographic. “Vlad & Niki” is headed by co-founders Sergey and Victoria Vashketov, the parents of global superstar kidfluencers Vlad and Niki.
Follow Vlad & Niki @vlad.super.vlad & @nikitoys_official
Describe Vlad & Niki in 3 words?
Fun-loving, Creative, Imaginative!
Best advice ever given?
Be authentic and enjoy all the special moments!
We’re sure you have been asked this million times but how did you get in the industry?
‘Vlad & Niki’ started as a family hobby. Vlad saw other boys making videos and asked us parents if we can make our own. Our dad started shooting fun videos on the weekends when he wasn’t working. He would edit them in his spare time and then post them.
Tell us about your very popular YouTube channel “Vlad & Niki?”
Each episode is produced for preschoolers with an innovative mix of live action, animation and music – creating comedic videos for the preschool demographic.
We launched in 2018 and now have 21 channels, translated into 18 languages. It is incredible, we have 181+ million subscribers worldwide (68+ million on our English channel). We published more than 300 videos and have just under 100 billion total views.
How often do you upload new content?
Usually we upload 1-2 videos per week.
What are the core values that you guys want to teach to your fans?
Our videos are filled with key preschool learning themes that include family fun, discovery play, home adventures, indoor and outdoor fun and games, singing and dancing.
What is the feeling of having received many YouTube awards including a Ruby Play Button for 50 million subscribers; three Diamond Ruby Play Buttons for 10 million subscribers; 16 Gold Ruby Play Buttons for a million subscribers? That’s amazing. Congrats!
It is remarkable. We never could have imagined the success of Vlad & Niki.
Any advice to other influencers/entrepreneurs?
Make sure the content you are creating is authentic. The audience/fans know when you aren’t being real.
How do you guys manage all the social success you have, and the part that everyone is looking to you all the time?
The boys think it is fun when people want to take pictures with them. Kids really relate to Vlad & Niki. After they meet us, they want to play with us.
What’s next for you and for the Vlad & Niki channel in 2021?
We are excited about our new ‘Vlad & Niki’ toys. It is important to us that the ‘Vlad & Niki’ toy line is curated with quality products that are aligned with our brand attributes of family. Products must also inspire creativity, play, joy, happiness and kindness. We have new “SuperHero Surprise” sets from Zuru Toys filled with unique unboxing experiences that include ‘Vlad & Niki’ comic book stories, new adventures and themed toys. Our Playmates Toys line prompts high energy relatable play that invokes discovery and learning through role playing, outdoor play, music and dancing; which are all attributes that contribute to positive emotions and interactive learning.
What is your own definition of happiness?
That is easy – Family
In five years from now, where do you see yourself and your career?
As Vlad & Niki age, so does their audience. We hope we can continue to entertain people through our creativity. Also, we want to use the skills and experience we gained to help others develop their own content and brand.
What music do you like?
Maroon 5 and Imagine Dragons. As a family, we enjoy dancing around the house, so music is always playing.
Do you support any charity?
We believe in giving-back and are currently reviewing some new appropriate charities to support.
What is your favorite food?
They enjoy pasta, pizza and of course ice cream.
How’s a normal day in your life?
The boys have school and do homework on the weekdays. So everything is balanced between school, work and playtime. We like to go to the waterpark and have playdates and parties with friends – just like other kids.
What is your idea of a perfect Sunday?
Being on a tropical island adventure with the entire family, participating in water activities, enjoying great food.
What is their favorite (if they have one):
Quote: “It’s time to be a hero”
Movie: Madagascar and Ice Age
Travel Destination: Maldives Islands
Sports: Niki likes gymnastics and Vlad likes football (which in America is called soccer).
