KENDALL JENNER & KYLIE JENNER HOST INTERACTIVE FALL 2016 POP-UP SHOP AT SAMSUNG 837 in NYC
Tonight (Wednesday Sept. 7th), Samsung 837, the brand’s experiential flagship in New York’s Meatpacking District, hosted the Kendall + Kylie fall collection event as part of NYFW.
Located in the heart of the Meatpacking district in NYC, Samsung 837 combines art, fashion, technology, and sport in unprecedented ways. It’s not a store, but a new kind of place filled with ideas, experiences, and Samsung’s cutting edge devices.
Guests including big sister Kim Kardashian-West and models Joan Smalls and Doutzen Kroes were able to be one of the firsts to purchase from the collection in addition to enjoying a monogram and air brush station. The event was also livestreamed to the brands site with a sneak peek of the show being open to the public. Samsung 837 is the un-fashion week destination, unlocking exclusive experiences for consumers, by providing guest’s access to fashion’s biggest shows. At 837 fashion and technology are integrated to create a fully immersive experience. In an industry that’s traditionally been exclusive, 837 provides all access to NYFW with live streams and open-to-the-public events.
• Kim, Kylie & Kendall entered the mirrored Samsung Social Galaxy – a space that collects all social media posts from the years- when Kylie saw all of her posts from the year she freaked out and said “this is so dope!”
• Tyga joined his friends to explore the new Samsung tablet and devices.
In addition to Kylie, Kendall and Kim they were joined by Jordyn Woods, Chantal Jeffries, AJ McCarron and his wife Katherine Webb while the E! camera’s filmed all of the action.
(Photo Credit: BFA/Samsung)
