The New Jersey-based footwear giant, New Balance, has collaborated with fashion labels, designers, and celebrities to create a series of highly sought-after, limited-edition New Balance shoes and sneakers. Once known as the dad-shoe brand, New Balance has transformed itself by inking strategic collaborations, attracting the attention of youth and trendsetters. For example, in 2019, it entered a symbiotic collaboration with Teddy Santis’s fashion label, Aimé Leon Dore, which led to the reintroduction of New Balance 550 after decades in the storage room.
What is Fashion Collaboration?
Fashion collaboration is now integral to the footwear business’s marketing strategy. It unites two brands with matching values to work on the same project. This unison adds artistic value to a product, generates hype and brand awareness, creates a new group of customers, delivers a new style collection, and expands brand reach.
Through collaborations, New Balance has elevated its fashion presence in the market. Some of the New Balance’s hottest collaborative releases include:
Bodega x New Balance 610 ‘The Trail Less Taken’
Over the years, New Balance has collaborated with Bodega on several shoes. They have regularly tapped into the archive of New Balance shoes and sneakers for inspiration. One of their recent collaborations is 610 “The Trail Less Taken” which pays tribute to New York City’s pigeon handler Hubert, also known as “Live Action.”
New Balance 610 “The Trail Less Taken” are trail-inspired sneakers. Bodega has added colors to its usually earthy tones. They are crafted from mesh, leather, hairy suede, and leather. And their paneled design features the New Balance’s signature ‘N’ logo on the sidewalls.
Casablanca x New Balance XC-72 Collaboration
New Balance has collaborated multiple times with Casablanca, the Parisian clothing brand. One such collaboration resulted in the creation of the XC-72, which is a take on the luxury automobile design. Its fresh design is inspired by the colorful vibes of Monaco, Formula One, and the power of the Grand Prix.
The Casablanca x New Balance XC-72 is available in two colorways. One has bright green and orange accent hues, while the other features vibrant red and yellow across a white and black base. They are crafted using suede and mesh, and there are branding details at the tongue, insole, and heel counter.
Aimé Leon Dore x New Balance 650R Collaboration
One of the most recent collaborations between Aimé Leon Dore and New Balance took them to the basketball court. The result is New Balance 650 R, which revives the basketball-theme-based 650 silhouettes. Available in three friendly, court-inspired colorways, they have a clean, understated look.
The Aimé Leon Dore x New Balance 650R is made with white and green leather, featuring breathable mesh paneling and branding details at the tongue, insole, and heel counter. It has a rubber sole to offer a comfortable fit. And the New Balance’s signature “N” is on the side walls.
Wear the Hottest New Balance Collaborations
Along with being comfortable, shoes should also be classy, stylish, and trendy. Through collaborations and digging into its archives, New Balance is creating them. Explore the finest selection of New Balance shoes and sneakers, and choose the pair that complements your style and mood.
