On June 22, 2023, a summer launch event was hosted at the rooftop of Montrose Beverly Hills by AllSaints in partnership with Caliwater, to unveil their latest collection of sunglasses.
Among the distinguished attendees at the rooftop event, held in celebration of AllSaints’ Summer Sunglasses Collection launch, were notable personalities such as Oliver Trevena, Marta Pozzan, Sarunas Jackson, AnnaLynne McCord, Rachel McCord, Jessica Belkin, Paris Brosnan, Alex Lee-Aillon, and Harry Goodvins, among numerous others.
The guests were treated to a selection of exclusive cocktails, notably a spicy watermelon crush and a summer mojito, infused with flavours of Watermelon, Ginger & Lime, and Wild Prickly Pear from Caliwater Cactus Water and complemented by El Cristiano‘s ultra-premium tequila. To keep the party going, attendees could also enjoy Caliwater, an innovative, nutritious, and delicious cactus water beverage developed by Oliver Trevena and Vanessa Hudgens.
An enticing variety of wines for the summer from Malibu Rocky Oaks Estate Vineyards and a range of beers from Peroni Nastro Azzurro were on offer, alongside an extravagant charcuterie spread. Holi Scoops also had a poolside ice cream cart available, delighting guests with their exceptional dairy-free ice cream enriched with healing, nutrient-dense plant adaptogens.
The event highlighted AllSaints’ new summer sunglasses, specifically the Calypso, Phoenix, and Blaze designs, which were gifted to guests. Many attendees sported the brand’s latest summer collection. The party ambiance was enhanced by branded beach accessories and a display of vibrant cacti succulents against the backdrop of Montrose’s rooftop, offering a panoramic view of Los Angeles and its spacious pool.
This summer launch by AllSaints marked their first venture into sunglasses, expanding their non-apparel range. The collection comprises six styles in various colors, catering to all genders and starting at $189. All AllSaints sunglasses are equipped with UV400 lenses providing 100% protection from harmful solar rays, including 100% UVA and UVB protection.
The Influence was responsible for the event’s production.
Photo Credit: @BFA
