Lucky Brand Desert Mirage hosted a one-day pop up in Indio over Coachella festival weekend at Laguna Seca estate on Saturday, April 15th. Next door, The Trading Post, a festival fashion experience, also took place featuring Frye and Vince Camuto on the same compound as Flying Ember’s The Racquet Club presented by The Kitchen, a pickleball tournament hosted by Rocky Barnes which kicked off earlier that morning, featuring equipment by Joola.
Talent such as Paris Jackson, Victoria Justice, Natalie Alyn Lind, Skeet Ulrich, Delilah Belle, Kai Caster, Foodgod, and more all rocked Lucky Brand festival collection pieces (luckybrand.com), including custom painted festival denim jackets. Guests in attendance at Lucky Brand Desert Mirage experienced interactive activations such as a VIP Lucky Brand dressing suite, artist lounge, beauty station by Upkeep featuring hydrafacials and red light therapy, custom Uncle Fluffy Cakes, La Croix sparkling beverage bar, WAIAKEA Hawaiian Volcanic Water, and snacked on Candy Pop and Cookie Pop popcorn featuring Sour Patch Kids and Nutter Butter, with Cocktails by 818 Tequila, NUTRL canned cocktails, vodka paired with Q mixers, and the newly debuted Heineken Silver beer kept guests cool. The day ended with a live performance by GAYLE, who rocked Lucky Brand on stage. Partygoers chilled poolside on Lovesac, and lounged on Sunnylife pool floats.
Next door at The Trading Post, partygoers refreshed from the sun with ZICO Pure Premium Coconut water, Arrowhead Natural Spring water station, Dream Pops ice cream cart, and snacked on Uncle Fluffy Cakes. Cocktails by 818 Tequila, NUTRL canned cocktails, vodka, and the newly debuted Heineken Silver beer kept guests cool, paired with Q mixers.
Flying Embers (flyingembers.com) celebrated the launch of their new Birds of
Paradise hard kombucha with “The Racquet Club”: an inaugural pickleball event in partnership with The Kitchen. Guests enjoyed a fun-filled day of pickleball play,
Tournament-style pickleball games, a live DJ set, surprise giveaways courtesy
of JOOLA, and celebrity engagements hosted by renowned influencer, Rocky
Barnes. Featuring refreshments from Flying Embers, Zico and LaCroix, cloud-like
seating from Lovesac, fun pool games from Sunnylife, swag from Yeti. Other brands participating in the fun party activation were Frye Boots & sunglasses, and Vince Camuto boots & fragrance.
Upkeep is designed to Build a Seamless MedSpa booking Journey. With quality, curation, and convenience, Upkeep allows users to be empowered to take their Medical Aesthetics treatments into your own hands. upkeepbeauty.com
Photos by BFA
