CMG (Corso Marketing Group) dominated weekend two of Coachella festival weekend April 21-23 with featured programming at Zenyara Estate all three nights again, inclusive of an added Saturday daytime party for SHEIN’s Zeuphoria, which continued all night long, headlined by Kaytranada and Fisher. TAO once again hosted TAO Desert Nights on Friday headlined by Gordo, and Sunday night concluded with Skrillex, Francis Mercer, Camelphat, Hot Since 82 presented by CMG and Framework, with partners Red Bull, Heineken Silver and Tequila Don Julio.
Sunday night closed out with a surprise performance by Skrillex on the ZENYARA Beach in the Bedouin tent, as Sonny took the tables over at 2am following an opening set by Francis Mercer at 1am and Hank K at 11pm. Following his festival close out set, Skrillex kept the party going until the early AM hours at ZENYARA estate, back to back performances.
Guests such as The Kid LAROI and girlfriend Katarina Deme, as well as Alabama Barker arrived in time for the beachfront Dj set of Skrillex following their arrival from the festival after Blink 182’s headlining final night show. Other guests such as Raina Collins, Timani Reid were also present.
On the main stage of the grounds, the Sunday night party presented by Framework and CMG featured Hot Since 82 who performed at midnight followed by Camelphat at 2am, with an opening set by Layla Benitez.
Saturday, as part of SHEIN Zeuphoria, the CMG-produced event presented by CMG, Heineken Silver and Tequila Don Julio was headlined by Kaytranada and Fisher back to back, with a set by Kitty Cash to open at 11pm. The crowd was dancing all night long overlooking Zenyara’s incredible lake and grounds, with guests such as influencers Bryant, and Adison Justis in attendance. Earlier that day, SHEIN hosted a daytime event headlined by a performance byh Future X and other guest djs.
Friday night marked the return of TAO Desert Nights for the second weekend in a row presented by Jeeter with Casamigos, Kettle One, Evian, Red Bull and Heinz, headlined by Gordo at 1am. Notables such as Metro Boomin, Tyga and Anderson Paak, were all on hand for the Dj performance, holding court at waterfront VIP tables, as well as Shenseea, Alabama Barker, and 24kGoldn.
CMG has been a primary experiential production agency and partner of Goldenvoice since the inception of the Coachella Valley Music and Arts Festival®. CMG also remains Goldenvoice and AEG’s official annual partner for off-site Coachella Valley Music and Arts Festival® events, focused at ZENYARA® luxury estate, while simultaneously producing official on-ground festival sponsorship for over two decades. CMG is the Agency of Record for three Coachella Festival® annual sponsors inclusive of Heineken®, Adidas® and Red Bull®.
In addition to the Coachella Festival® official partnerships, CMG leads all events and production at the ZENYARA® luxury estate over both weekends. ZENYARA® is an impressive 70 acre desert estate located in the heart of the Coachella Valley, whose recognition continues to gain visibility through the programming of CMG, which kicked off in 2018 when the estate first debuted. An unmatched oasis and uber exclusive destination, ZENYARA® achieves continuous global recognition in the real estate sphere for its design and grounds offerings, with its annual Coachella programming produced by CMG responsible for building year round desire. The annual programming over the festival weekends by CMG establishes it as an in-demand mainstay, the most desired of off-site VIP event destinations to those in the know year after year.
The deluxe property featuring an aquatic wonderland complete with an active man made white sand beach, front entry mote, boating path with full array of boat and jetski options, and infinity resort-style pool offers a wow-factor to the guest like no other Coachella Valley property. Large sundecks, fire pits, indoor and outdoor lavish bars, sporting and sitting areas cover the property, along with a luxurious main house structure surrounded by guest casitas that border the resort style pool. A golf course, ATV course, tennis, pickleball and basketball courts also can be found on the estate, along with a state-of-the-art gym and full spa facility. “Incredibly spacious, with a crisp clean style, ZENYARA® combines sophisticated European design with the simplicity of desert living.”
“We cannot help ourselves to continue making our after parties the most anticipated year after year. Desert Dreams with Rufus Du Sol, Tale of Us, Keinemusik, Gordo, Fisher, Kaytranada, Hot Since ‘82 and more make every night at ZENYARA® estate the next level. We are also very fortunate for our partners Framework for talent bookings, TAO, Wynn, Tequila Don Julio®, Heineken® Silver and Red Bull®, as they make it all possible. Most of all, kudos to the CMG team of creators, producers, thinkers and doers! – CMG Founder and CEO, David Corso.
Photos Courtesy of CMG.
