A fitness influencer is essentially someone who promotes and encourages people to be physically active. It typically involves an online presence such as a blog, website, YouTube channel, and/or Instagram account. It’s a rewarding career for many people around the world, however, that also makes it a competitive one. With that in mind, it’s a good idea to consider the top strategies that can boost your income as a fitness influencer.
1. Branding
One of the key things to focus on is your brand. You should also spend time developing content based on your personal brand such as mentioning it within videos and articles. Developing a brand is one of the first things you should do in order to become a paid fitness influencer, and there are several steps to do that. For starters, you should look into choosing a name and designing a logo for yourself.
It’s important to not only think about the name you choose but also how it might translate across social media platforms. You should pick a name that’s easily shareable and one that people won’t forget. Additionally, a logo is very helpful because people will be able to immediately recognize your brand when they see it.
Choosing a font and color combo is also something to consider. Try to find an attractive font, one that is easy to read, and you can even try different colors until you find the right fit for your brand. Once you’ve done that, it’s important that you’re consistent in your brand, across all social media platforms and your website or blog.
2. SEO
Another strategy you should consider is SEO. This involves focusing on search engine optimization, which can help your website or blog be easily found by people looking for fitness influencers. In the beginning, this is a good way to get more traffic to your site and/or social media pages.
You should also look into creating great content that’s going to be easily found by people who might be interested in being a fitness influencer, such as research articles and informative posts with useful tips. If you’re able to offer something valuable through your social media pages, then it’ll be easier for your site or blog to be found on the internet. Getting high visibility on the internet is definitely something you should focus on in order to get more traffic, and thus more earnings.
There are a lot of online articles about SEO do’s and don’ts, so make sure to read up on that to give your website or social media pages the best chance for success. Once you’re able to take advantage of SEO that will give your blog or website the opportunity to be easily found online. Having a large following will improve your chances of landing a great sponsorship.
3. Monetization
Once your website or blog has gained some traction with people who are interested in fitness influencers, you can start looking into monetizing your site. This typically involves adding advertisements or affiliate links to products within your posts. If you’re adding ads, make sure they follow Google’s advertising policies. In addition to that, make sure you aren’t posting “click-bait” posts or those that only exist to draw people in and not offer anything of value within it.
Keeping your content family-friendly might be the safest bet. For affiliate links, try and use them for products that are closely tied to fitness. For example, you can link to supplements that are related to fitness or workout equipment. This is a great way to earn some extra money while also giving your readers the opportunity to purchase what they’re interested in within your posts.
However, it’s important that you build trust with your audience. That means that you should only advertise products you are familiar with and that you genuinely like. If it’s clear that you are only doing this to earn money, people will feel deceived by your content and might stop following you or visiting your blog or site.
4. Sponsorship
Another thing you should look into is sponsorship opportunities. If you have a large enough following online, you could be a great candidate, ripe for sponsorship. This typically involves working with companies that are in the fitness industry, such as supplement manufacturers or workout clothing brands.
You should consider yourself an influencer in whatever it is that you write about online and start looking into potential opportunities to partner up with companies. It’s important that if this opportunity arises, you’re ready to take advantage of it. What you’ll be doing is receiving free products in exchange for your endorsement or review of them on your site or social media pages.
The key here is being able to provide unbiased reviews since this will have a big impact on whether sponsorships opportunities come up for you down the road. Your account’s authenticity will play a big part in how companies see you and whether they’re interested in working with you to increase your fitness influencer income.
If you’re looking to make some extra money and be in good shape at the same time, then becoming a fitness influencer might be for you. The best thing to do is read up on how to develop your social media posts and website into something that’s going to garner attention from people who are interested in fitness and making money online. While you can’t expect to make it your main income from the get-go, with time and perseverance you’ll be well on your way to building a well-paying career you’ll get to enjoy.
