When you’re thinking about growing your brand, one thing you should be considering is merch. Merchandise is a powerful marketing tool, and it’s often under-utilized. Why? Not a lot of people know exactly how it can help them. Here are some important reasons why your business should look at using merch to help grow its brand.
Brand Recognition
Merch is a powerful way to get your brand into the world. When you’re really successful with your merch, you can see people walking the streets with your logo all around the world, and this is huge for brand recognition.
Even just a branded pen sat on someone’s deks can have a big effect. The people who receive your branded merch will interact with your colors and logo, and this is going to make your business much more memorable for them.
Brand Loyalty
People tend not to wear the branded merchandise of companies they don’t like. If someone is wearing your merch, then it’s probably going to result in a pretty loyal customer. You’ve got lots of people who love your brand out there, and merchandise is a great way to reward them further. It’s always good to be able to go above and beyond for those people who engage with your brand, and merch is a great way to create brand loyalty through doing this.
Standout from the Crowd
Merch gives you the opportunity to do something different and stand out from the crowd. The great thing about creating your own merchandise is that you can create whatever you want. Companies like anthembranding.com can bring your brand to life in unique ways, and this can have a big impact.
If all your competitors seem to be doing the same things with their brands, then why not distinguish yourself with some creative merch?
Allows People to Share in Your Business
If you’ve got a really cool business, then people want to feel like they’re a part of it. Say you’ve created a ground-breaking app that changes the way people work. If you make a big difference to people’s lives, then they want to feel like they’re a part of it, and merch is an amazing way to do this. A branded hat or t-shirt might seem like a small detail, but it just adds to the experience.
People want to have a relationship with your business, and merch is one of the ways they can do this.
Cost-Effective
Merch is a cost-effective way of advertising your brand. Whereas in general people tend not to be advertised to, they do like free things. If you’re handing out free merchandise, then you’re starting the relationship off on a positive note. Rather than asking people to do something for you (click this link, buy this product, etc.), you’re doing something for the customer, and this makes a big difference.
Merch can be an inexpensive way to get your brand out there in front of a large audience, and it goes down well with many of your target customers.
